An experienced senior creative & content marketer

Welcome to my Portfolio

With over a decade of experience, including three years in leadership positions, I’ve worked for media agencies and in tech, and have some of the largest names in the industry in my career history. From Omnicom to Amazon, and travel and fashion clients to B2B and finance, my breadth of experience is unparallelled.

A creative leader with strong out-of-the-box thinking, in addition to a decade-long career in SEO and content marketing, I also founded the award-winning luxury travel blog, Lux Life London, in 2011. Through Lux Life London I’ve worked with dozens of the world’s most well-regarded travel brands including Emirates, Etihad, Belmond and more.

The writing experience I gained through Lux Life London also led to freelance writing for the likes of The Independent, Grazia, and Red Magazine.

My friends describe me as ‘ubiquitous’.

Who I've Worked With

About Me

Creative, SEO, content marketer, travel writer, photographer.

55 countries, 3 of the world’s largest media agencies, and 2 of the world’s largest tech brands.

I’ve visited 55 countries, lived in two, worked for three of the world’s largest media agencies across 25+ clients (including 1x global client, 3x EMEA, and 2x APAC), and two of the world’s largest tech brands.

I’ve held two Head Of leadership roles, leading large teams and multi-million dollar budgets.

All those clients and brands and many campaigns later (including a $36million Superbowl campaign), I know a thing or two about content marketing, international SEO, and travel writing.

How can I help you?

A creative, diverse mastermind, here to help YOU with your content needs.

Content Marketing

Having previously held positions including Head of Content Marketing at Amazon, Head of SEO at Havas Media, and Content Lead at Google working with 36 EMEA markets and 18 Global markets, I offer premium content marketing consultancy services.

Lux Life London

My luxury travel blog, Lux Life London, was founded in 2011 and has since won multiple awards. Find out how I work with brands on collaborations and content creation, and the benefits and return on investment (yes, I have ROI examples!) of working with me on a partnership.

Travel Writing

I have over a decade of freelance writing experience, having previously written for the likes of Grazia, The Independent, HuffPost, Red! Magazine and more. Hire me to write an article for your publication or to travel on assignment to review a location, hotel or experience.

Photography

Looking for naturally lit but high-quality photographs? Get in touch about how I can help with photography. I own over twelve cameras including a drone, and love using natural light with interesting subjects to capture a brief moment in time.

Watch my MozPod Episode

What my clients, co-workers & managers say about my work

“For over three years I had the pleasure of working closely with Catherine on our EMEA Growth team. Catherine played a key role in establishing and leading new growth programs for 10+ B2B and B2C products across 40+ EMEA markets. She has been an excellent leader, leading big cross-functional teams to turn every idea into a successful program. Catherine has really impressed me and the team with her strategic thinking, problem solving skills, creative 'out of the box' mindset, innovative approach to every challenge, and most importantly, for always delivering high-quality work with a smile and 'can do' approach. Every growth team looking to drive phenomenal business results should work with Catherine!”

Sharon Ginzburg, EMEA Strategy & Growth Lead - Google

"I worked with Catherine during our time together at IPG Mediabrands. Catherine was an absolute star to work with, both personally and professionally. The ultimate expert in her SEO craft field, she was part of the team delivering some of the biggest and most time sensitive digital campaign elements for our Tourism Australia global campaign launches. The work went on to win various awards including Cannes lions and Effie’s. I would not hesitate to recommend a leader like Catherine to any future employer, they’d be lucky to have her!"

Sophie Bingham, General Manager - UM Sydney

“I worked in Catherine’s SEO team at Havas for over a year, and it was one of my favourite parts of my professional career. Catherine always stood up for us, no matter how junior we were; and ensured we were always being treated fairly and given the recognition we deserved. I went through a very difficult life event during my time in her team, and I will never forget how she went above and beyond to ensure work stress was completely lifted off my shoulders, both internally and with clients. She was also someone we could always turn to for advice, whether it was professional or personal, and always made time to support me when I needed it. Other than that, she was always super fun and approachable, never a dull moment with her around. Overall, the baddest B to step on that building! I just miss working with her."

Mery Gonzalez, Web Experience Manager - Croud

Content Marketing Consultancy

Offering strategic content consultancy with measurable results

With over 12 years of experience in SEO, content marketing, and international expansion for global brands like Amazon and Google, I help businesses like yours unlock their full potential through high-impact, tailored content strategies.

Whether you’re looking to boost your online visibility, expand into new markets, or craft compelling, conversion-focused content, my premium consulting services are designed to drive growth and deliver tangible results.

Consultancy Services

Hire a Premium Strategic Partner

Transcreation Consultancy

Specialized international content transcreation consultancy.

Content Strategy Development

Comprehensive content strategy planning and development.

SEO Consultancy & Auditing

Advanced SEO auditing and consultancy service.

SEO & Content Marketing Training

Customized workshops and training programs for executives and in-house teams.

Agency Management & Vendor Selection

An experienced hand to manage external agency partners and the vendor selection process.

Thought Leadership & Executive Ghostwriting

Executive-level ghostwriting that establishes thought leadership in their respective industries.

Elevate your content marketing efforts

Looking to elevate your content marketing strategy and drive measurable results? Explore my comprehensive range of services, from SEO and content creation to international expansion. Click below to dive deeper into how my expert solutions can help your business thrive.

Creative Projects

Luxury Travel Blog

Lux Life London

I launched Lux Life London in 2011, pioneering the luxury travel blog niche in the United Kingdom in conjunction with a handful of other blogs.

From Michelin-starred restaurants to the world’s finest hotels, I’ve seen and experienced it all, and I always, always take my followers along for the ride.

Lux Life London has won a multitude of awards and accolades over the years, including the Luxury Lifestyle Awards, Flight Center blog awards, placements on Vuelio’s coveted Top Ten lists, and becoming an Air France ‘Gold’ Wings Member.

Writing Experience

Travel Writing

I have over a decade of freelance writing experience, having previously written for the likes of Grazia, The Independent, HuffPost, Red! Magazine and more.

I’m also the lead travel writer for Aglaia Magazine, a boutique luxury publication based in the USA.

You can hire me to write an article for your publication or to travel on assignment to review a location, hotel or experience. I also contribute comments to articles on anything related to travel and the luxury market.

Creative Photography

Photography portfolio

I’ve enjoyed a keen interest in amateur photography since I was a child, becoming runner up in the Young Wildlife Photographer of the Year competition in 2008, and also having a photograph featured on the National History Museum website.

I’ve also had photographs published in print in ShortList magazine, the BBC, and more.

I love nature photography, beautiful landscapes, and using natural light to capture a brief moment in time. I own over twelve cameras and a drone, so I’m not a very light traveller!

An experienced senior creative & content marketer

Welcome to my Portfolio

Who I've Worked With

About Me

Creative, SEO, content marketer, travel writer, photographer.

How can I help you?

Content Marketing

Lux Life London

Travel Writing

Photography

Watch my MozPod Episode

What my clients, co-workers & managers say about my work

Content Marketing Consultancy

Offering strategic content consultancy with measurable results

Consultancy Services

Hire a Premium Strategic Partner

Transcreation Consultancy

Content Strategy Development

SEO Consultancy & Auditing

SEO & Content Marketing Training

Agency Management & Vendor Selection

Thought Leadership & Executive Ghostwriting

Elevate your content marketing efforts

Creative Projects

Luxury Travel Blog

Lux Life London

Writing Experience

Travel Writing

Creative Photography

Photography portfolio

The latest from the blog

Coming soon!

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