Premium strategic content consultancy with measurable results

With over 12 years of experience in SEO, content marketing, and international expansion for global brands like Amazon and Google, I help businesses like yours unlock their full potential through high-impact, tailored content strategies.

But content marketing isn’t one singular unit or specialism, it is the very foundation of marketing. Every aspect of marketing requires content.

Whether you’re looking to boost your online visibility, expand into new markets, or craft compelling, conversion-focused content, my premium consulting services are designed to drive growth and deliver tangible results.

Let’s work together to take your content marketing to the next level and achieve your business goals. 

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A 12-year career working with 30+ leading brands

Who I've Worked With

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Content Marketing Services

Hire a Premium Strategic Partner

Transcreation Consultancy

Specialized international content transcreation consultancy.

Content Strategy Development

Comprehensive content strategy planning and development.

SEO Consultancy & Auditing

Advanced SEO auditing and consultancy service.

SEO & Content Marketing Training

Customized workshops and training programs for executives and in-house teams.

Agency Management & Vendor Selection

An experienced hand to manage external agency partners and the vendor selection process.

Thought Leadership & Executive Ghostwriting

Executive-level ghostwriting that establishes thought leadership in their respective industries.

Contact me to discuss your needs

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Experience with...

36

EMEA markets

18

Global markets

30+

happy clients

$36million

Super Bowl campaign

Deep International Transcreation Specialism

Having worked with 36 markets across EMEA and 18 markets globally (including China and SEA), I have a deep understanding of the way different markets work and search.

Here’s the thing: too many businesses create an international version of their site and just straight-up copy and translate the content word-for-word.

That’s not how it should be.

You should be tailoring each website’s content to each individual market. Not only that, but you must take into consideration the most popular search tools in those markets, and optimise for those specific algorithms.

For example, did you know that Google isn’t the most popular search engine in South Korea? And that Singaporeans love to download PDFs rather than visit a blog?

And it’s not just that, but people search differently in different markets and languages. The searches that lead people to your website in the US might be totally different to the searches that lead people to your website in Australia or France.

Finally, you need to know how to communicate with your teams and contractors in different markets.

Having spent ten years working internationally, I’m familiar with the customs and respectful ways of working in each market. So you’ll never have a senior leader putting their foot in it during an important meeting or introduction.

SERVICE

Transcreation Consultancy

My transcreation consultancy service provides your business with specialized international SEO and content transcreation strategy (not just translation), that will ensure your content resonates with local markets while maintaining brand consistency.

This includes advice on optimizing content for different search engines and cultural nuances, as well as a helping hand deciding whether to keep international work in-house or with an external agency. 

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What clients and co-workers say about working with me

"Catherine has really impressed me and the team with her strategic thinking, problem solving skills, creative ‘out of the box’ mindset, innovative approach to every challenge, and most importantly, for always delivering high-quality work with a smile and ‘can do’ approach."

Sharon Ginzburg, Google

"Catherine was an absolute star to work with, both personally and professionally. The ultimate expert in her SEO craft field, she was part of the team delivering some of the biggest and most time sensitive digital campaign elements for our Tourism Australia global campaign launches."

Sophie Bingham, UM Australia

“Smart, engaging and knows her onions... and content marketing! Catherine's a rare breed of person who actually built and ran her own sites and content brand as well as being able to do it for brands."

Pete Durant, SecretEscapes

"Catherine’s bias for action and willingness to step in and support the team's efforts is unparalleled. I thoroughly enjoyed working with Catherine."

Wil Bates, Amazon

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