Lux Life London
A Luxury Travel Blog

Luxury Travel Guides
Luxury travel guides for both weekend trips and longer vacations. Helping my readers maximise their work vacation days to see the world in style.
5-Star Hotel Reviews
In-depth reviews and room tours of the world’s most iconic luxury hotels. From the Beverly Hills Hotel to Shangri-La Paris, I’ve got you covered.
Michelin Restaurants
Reviews of my experiences dining at Michelin-starred restaurants around the world, including a feature where I visit the ‘Best Restaurant in the World’ each year.

An award-winning luxury travel blog
Hi! I’m Catherine Lux, and I launched Lux Life London in 2011, pioneering the luxury travel blog niche in the United Kingdom in conjunction with a handful of other blogs.
From Michelin-starred restaurants to the world’s finest hotels, I’ve seen and experienced it all, and I always, always take my followers along for the ride.
Lux Life London has won a multitude of awards and accolades over the years, including the Luxury Lifestyle Awards, Flight Center blog awards, placements on Vuelio’s coveted Top Ten lists, and becoming an Air France ‘Gold’ Wings Member.

Lux Life London Overview

Key Social Stats
Social Locations
Demographics


TikTok: @luxlifelondon
Instagram: @luxlifeblog
Key Blog Stats
The Blog in Numbers
8.5k
average monthly sessions
68%
of traffic from organic search
1410
Bloglovin' subscribers
Top 3 Visited Posts
Dining at 3-Michelin L’Enclume Cartmel
restaurant review
Emirates A380 Business Class London to Dubai
airline review
Sydney to Great Ocean Road – 6 Day Roadtrip
itinerary guide
Brands I've Worked With

Return On Investment
I have a proven track record of providing brands with a significant return on investment.
Some examples include:
- A skincare brand gifted me a cream for my eczema, which resulted in over $350,000 of affiliate sales over the course of ten years directly tracked from my blog review, which greatly contributed to the success of their launch in the US market.
- Shangri-La Hotel in Sydney had 18 nights of stays booked at their hotel as a direct result of my review, from just one gifted night stay.
- Palm Island Resort in the Grenadines had a honeymoon booking directly from my review, with a value of around $15,000. Similarly, their sister hotel, Galley Bay, in Antigua also had multiple bookings directly from my review and Instagram posts.
- After I visited Zaya Nurai resort in Abu Dhabi, a fellow popular luxury travel blogger visited after seeing my blog review and social content, and also posted about it as she loved it so much. In addition, the resort has had multiple bookings for both stays and day passes from my review and Instagram posts.
Location Expertise

London
In addition to overseas travel, London also features heavily for both international and local visitors.
As a London local, readers are brought along to the city's hottest restaurants and bars, and given an insight into the exclusive events within London's 'Clubland', a collection of traditional private members clubs. From glittering black tie balls to parties and cocktail events, and Michelin dinners.
London Features
- Things to Do
- Hotels
- Restaurants & Bars
- Experiences
- Parties & Events
Australia
I spent 4 years living in Australia: 2 years as a teenager when I went to high school in Perth, and 2 years as an adult when I lived and worked in Sydney.
I first visited Australia when I was 7-years-old. You see, my aunt and uncle moved to Perth in the 80s, and we started visiting them every other year in the 90s.
My family fell in love with Australia, and in 2007 we made the move ourselves. I completed my final two years of high school in Perth, before moving back to London for university.
But Australia had my heart, and in 2016 I moved back! This time I headed to Sydney, where I scored my dream job working with Tourism Australia and Coca-Cola.
These days I’m living in London again (I call myself a double boomerang expat), but I still visit Australia every year for a holiday.
But, who knows what the future will hold and where I’ll end up!


My Favourite Thing About Australia?
This is such a common question I’m asked, but there are so many things. The food, the brunches, the beaches, the laid-back lifestyle, the focus on health & wellness.
But the absolute favourite? The smell of the peppermint trees after it rains.
Work With Lux Life
So, ready to work with me on branded content or a collaboration? I offer singular services as well as custom packages. Custom packages receive a 15% discount on singular rates.
If you’d like to work with me on a campaign or collaboration opportunity, please email me with your outline (catherine(at)luxlife-blog.com), and if I feel the campaign is a good fit, we can then arrange a video call to discuss the details further. I look forward to working with you!
Please note: All prices are in USD, so please email me for conversion if your brand is based in the UK or Australlia.
Services & Prices
Insta Story
- An instagram story. Price is per story image/video
Insta Grid
- A single image on the Lux Life London Instagram grid
Carousel
- An Instagram carousel of five images
Social Video
- Sponsored short-form reel on Instagram or TikTok video
YouTube
- Sponsored long-form video on YouTube
Blog Post
- A dedicated brand blog post on luxlifelondon.com with 2x links
Please note: Custom packages can be put together using a combination of the above services at a 15% discount vs singular rates.
My Ways of Working
- Press trips do not require the above content creation rates, but should include accommodation, all transport and food. Long-haul flights over 8-hours must be business class. There is also a flat fee of $1500 per press trip, which covers both my time and dog-minder fees for my pup, Frank.
2. There is no fee for reviews of restaurants, hotlels, meal experiences and activities within the UK, but transport for any venues outside of London should be covered.
What You'll Get
As well as my extensive experience in the creator space, I’ve also been a passionate photographer since I was a teenager, achieving runner-up in the Young Wildlife Photographer of the Year competition in 2008, and having my photographs published in The Shortlist, Stylist, BBC, and more. I own over twelve different cameras, including a drone.
Additionally I’ve enjoyed a decade-long career in content marketing, working in senior positions for companies like Google and Amazon, and agencies including Havas Media, IPG Mediabrands, and OMD where I worked on clients including Tourism Australia and Coca-Cola. As such, you can expect an unparalleled level of expertise, industry knowledge, and professionalism when working with me on social, video, and blog content.

What my readers say about Lux Life
Coming soon!
I’m fortunate to have a very loyal readership. Some of my readers have stuck around since the very beginning way back in 2011! I’m so grateful to them for being so supportive.

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