Lux Life London

A Luxury Travel Blog

Luxury Travel Guides

Luxury travel guides for both weekend trips and longer vacations. Helping my readers maximise their work vacation days to see the world in style.

5-Star Hotel Reviews

In-depth reviews and room tours of the world’s most iconic luxury hotels. From the Beverly Hills Hotel to Shangri-La Paris, I’ve got you covered.

Michelin Restaurants

Reviews of my experiences dining at Michelin-starred restaurants around the world, including a feature where I visit the ‘Best Restaurant in the World’ each year.

An award-winning luxury travel blog

Hi! I’m Catherine Lux, and I launched Lux Life London in 2011, pioneering the luxury travel blog niche in the United Kingdom in conjunction with a handful of other blogs.

From Michelin-starred restaurants to the world’s finest hotels, I’ve seen and experienced it all, and I always, always take my followers along for the ride.

Lux Life London has won a multitude of awards and accolades over the years, including the Luxury Lifestyle Awards, Flight Center blog awards, placements on Vuelio’s coveted Top Ten lists,  and becoming an Air France ‘Gold’ Wings Member.

Lux Life London Overview

Key Social Stats

Social Locations

UK 22%
USA 19%
AUS 7%

Demographics

TikTok: @luxlifelondon

Instagram: @luxlifeblog

Key Blog Stats

Top 3 Reader Locations

USA 28%
UK 25%
AUS 18%

The Blog in Numbers

8.5k

average monthly sessions

68%

of traffic from organic search

1410

Bloglovin' subscribers

Top 3 Visited Posts

Dining at 3-Michelin L’Enclume Cartmel

restaurant review

Emirates A380 Business Class London to Dubai

airline review

Sydney to Great Ocean Road – 6 Day Roadtrip

itinerary guide

Brands I've Worked With

Return On Investment

I have a proven track record of providing brands with a significant return on investment.

Some examples include:

  • A skincare brand gifted me a cream for my eczema, which resulted in over $350,000 of affiliate sales over the course of ten years directly tracked from my blog review, which greatly contributed to the success of their launch in the US market.
  • Shangri-La Hotel in Sydney had 18 nights of stays booked at their hotel as a direct result of my review, from just one gifted night stay.
  • Palm Island Resort in the Grenadines had a honeymoon booking directly from my review, with a value of around $15,000. Similarly, their sister hotel, Galley Bay, in Antigua also had multiple bookings directly from my review and Instagram posts.
  • After I visited Zaya Nurai resort in Abu Dhabi, a fellow popular luxury travel blogger visited after seeing my blog review and social content, and also posted about it as she loved it so much. In addition, the resort has had multiple bookings for both stays and day passes from my review and Instagram posts.

Location Expertise

London

In addition to overseas travel, London also features heavily for both international and local visitors.

As a London local, readers are brought along to the city's hottest restaurants and bars, and given an insight into the exclusive events within London's 'Clubland', a collection of traditional private members clubs. From glittering black tie balls to parties and cocktail events, and Michelin dinners.

London Features

Australia

I spent 4 years living in Australia: 2 years as a teenager when I went to high school in Perth, and 2 years as an adult when I lived and worked in Sydney. 

I first visited Australia when I was 7-years-old. You see, my aunt and uncle moved to Perth in the 80s, and we started visiting them every other year in the 90s.

My family fell in love with Australia, and in 2007 we made the move ourselves. I completed my final two years of high school in Perth, before moving back to London for university. 

But Australia had my heart, and in 2016 I moved back! This time I headed to Sydney, where I scored my dream job working with Tourism Australia and Coca-Cola.

These days I’m living in London again (I call myself a double boomerang expat), but I still visit Australia every year for a holiday.

But, who knows what the future will hold and where I’ll end up!

luxlifelondon-perthbrekky

My Favourite Thing About Australia?

This is such a common question I’m asked, but there are so many things. The food, the brunches, the beaches, the laid-back lifestyle, the focus on health & wellness.

But the absolute favourite? The smell of the peppermint trees after it rains.

Work With Lux Life

So, ready to work with me on branded content or a collaboration? I offer singular services as well as custom packages. Custom packages receive a 15% discount on singular rates.

If you’d like to work with me on a campaign or collaboration opportunity, please email me with your outline (catherine(at)luxlife-blog.com), and if I feel the campaign is a good fit, we can then arrange a video call to discuss the details further. I look forward to working with you!

Please note: All prices are in USD, so please email me for conversion if your brand is based in the UK or Australlia. 

Services & Prices

Insta Story

$350
  • An instagram story. Price is per story image/video

Insta Grid

$550
  • A single image on the Lux Life London Instagram grid

Carousel

$850
  • An Instagram carousel of five images

Social Video

$750
  • Sponsored short-form reel on Instagram or TikTok video

YouTube

$1250
  • Sponsored long-form video on YouTube

Blog Post

$950
  • A dedicated brand blog post on luxlifelondon.com with 2x links

Please note: Custom packages can be put together using a combination of the above services at a 15% discount vs singular rates.

My Ways of Working

  1. Press trips do not require the above content creation rates, but should include accommodation, all transport and food. Long-haul flights over 8-hours must be business class. There is also a flat fee of $1500 per press trip, which covers both my time and dog-minder fees for my pup, Frank.

2. There is no fee for reviews of restaurants, hotlels, meal experiences and activities within the UK, but transport for any venues outside of London should be covered.

What You'll Get

As well as my extensive experience in the creator space, I’ve also been a passionate photographer since I was a teenager, achieving runner-up in the Young Wildlife Photographer of the Year competition in 2008, and having my photographs published in The Shortlist, Stylist, BBC, and more. I own over twelve different cameras, including a drone.

Additionally I’ve enjoyed a decade-long career in content marketing, working in senior positions for companies like Google and Amazon, and agencies including Havas Media, IPG Mediabrands, and OMD where I worked on clients including Tourism Australia and Coca-Cola. As such, you can expect an unparalleled level of expertise, industry knowledge, and professionalism when working with me on social, video, and blog content.

What my readers say about Lux Life

Coming soon!

I’m fortunate to have a very loyal readership. Some of my readers have stuck around since the very beginning way back in 2011! I’m so grateful to them for being so supportive.

“Lorum ipsum.”

Name 1

“Lorum ipsum.”

Name 2

“Lorum ipsum.”

Name 3

“Lorum ipsum.”

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